On Friday 26th April 2019, the Peabody team attended the First Time Buyer Readers' Awards at The Marriott Hotel Grosvenor Square in London.
The awards, now in their 10th year are a fantastic celebration of housing associations, housebuilders and other industry professionals and their efforts to help aspirational buyers onto the housing ladder.
The awards themselves were voted for by the public so it's a huge honour to win at these prestigious awards, recognising Peabody's commitment towards helping first time buyers.
Peabody was nominated for an incredible 5 awards at this year's First Time Buyer Awards and is delighted to have won 2 and receive highly commended for another which you can read more about below:
Winner of First Time Buyer Award for Most Innovative Marketing Campaign at Merchants Walk
This award was given to the most innovative marketing campaign that has been carried out using all forms of media. Enabling first time buyers to find affordable housing, government schemes and mortgage deals.
Merchants Walk, our flagship regeneration in Bow, London E3, transformed a disused site into a community of 413 new homes, with 50% affordable housing. The innovative ‘Walk it, Work it, Live it’ campaign helped 240 first time buyers on to the property ladder, encapsulating Peabody’s commitment to providing affordable home ownership opportunities. The primary objective was to help as many first time buyers as possible, with Shared Ownership starting from just £126,000 (35% share) and Help to Buy from £355,000. The marketing campaign positioned the core audience at the forefront and was carried out through all forms of media, with a particular emphasis on social media.
All properties at Merchants Walk are now reserved. For other properties available for sale, use our property search.
Winner of Best Show Home at West View Battersea
This award went to the company with the best show home allowing the buyer to see the property to its maximum potential, giving them a realistic insight into their new home.
West View Battersea invited first-time buyers to make the most of urban-living in a desirable south-west London location. Moments from Battersea Park and surrounded by iconic London landmarks such as the rejuvenated Battersea Power Station and the stunning Chelsea Bridge, West View Battersea welcomes buyers to make their homeownership dreams a reality, without compromise.
West View Battersea offered a luxurious collection of thoughtfully designed 1 and 2-bedroom homes, boasting a selection of distinguished apartments; all finished to an exceptional standard and ready for first-time buyers to make the most of.
You can discover more by watching our video on West View Battersea.
All properties at West View Battersea are now reserved. For other properties available for sale, use our property search.
Highly Commended for Best First Time Buyer Apartment at The Levers
This award is for an apartment suitable for a first time buyer, which is affordable and also offers excellent design flair, both inside and out.
Taking architectural inspiration from the historic Victorian facade of Walworth Road, The Levers is a brilliant collection of 45 modern apartments designed specifically with first-time buyers in mind, and moments from Elephant & Castle.
Each home is designed to be dual aspect, with engineered oak flooring, integrated appliances and innovatively designed private balconies overlook a vibrant landscaped garden.
The Levers has been designed to be truly inclusive with shared facilities, whilst all residents benefit from the same high-quality specification regardless of tenure. On the edge of Zone 1 with brilliant transport connections, a garden oasis, and stunning high-quality, ecologically minded homes, The Levers design and accessibility demonstrates Peabody’s commitment to affordable first time buyer housing.
All properties at The Levers are now reserved. For other properties available for sale, use our property search.
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