Published 30 Jun 2016

Peabody Sales Website Wins at 2016 Property Marketing Awards

Peabody's sales website was the winner of 'Best Website' at the 2016 Property Marketing Awards. These awards celebrate the best, most effective, innovative and creative marketing campaigns around the UK property industry each year.

About the website

Launched in 2014, the Peabody sales website offers a range of Shared Ownership and Private Sale homes which are available to buy across London. Through its customer-focused approach, the site has successfully increased brand awareness and driven sales, with an average of 15,000 visitors per month.

In 2015 Peabody generated 11,414 sales leads (both Shared Ownership and Private Sale), of which 36% came via the website.

Sarah Butler, Director of Sales & Marketing at Peabody said: "This is a fantastic achievement which recognises the effectiveness of our sales website in helping us to provide homes that appeal across the housing market. In 2015 we helped two Londoners onto the property ladder every day by delivering over 1,000 new homes to rent and buy. We have created an interactive customer experience for buyers using a range of devices, resulting in a seamless property search and buying process."

Sigal Dwyer, Head of Digital at Peabody said: "It's great to see our sales website recognised by the Property Marketing Awards. By placing customers at the heart of the sales journey and simplifying the process for our in-house teams, we have created a truly joined up digital experience."

As well as winning the top prize for our sales website, we were also finalists for Best In-House Marketing Team at the awards.

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