Published 29 Jun 2017
St John's Way Wins Property Marketing Award
Our marketing campaign for St John’s Way, a major regeneration project opposite Clapham Junction, has won the top prize in the regeneration category at the 2017 Property Marketing Awards.
The annual awards celebrate the best, most effective, innovative and creative marketing campaigns around the UK property industry.
To support the flagship regeneration of the 1930s St John’s Hill estate, Peabody partnered with Focus Integrated to devise the “Live Life Your Way” campaign, with the aim of overcoming the estate’s negative reputation.
The campaign successfully engaged existing residents, who inspired the brand identity and messaging. It also delivered tangible benefits beyond sales success, re-establishing a renewed feeling of belonging for all.
Andrew Peglau, Head of Marketing at Peabody said:
“Our campaign embodied the idea that residents, whether existing or new, can enjoy their own way of life in this vibrant and revitalised community. Community engagement was essential in encouraging residents to fall in love with their home once more. Going beyond simply selling homes, our campaign successfully revived the pride in St John’s Hill; something that will grow as the regeneration progresses.”