Peabody is delighted to announce the purchase of the former Ford stamping plant in Dagenham, East London. This landmark deal will see a mixed-tenure development built on the 45-acre site and will secure more than 1,550 London Affordable Rent and Shared Ownership homes, with help from the mayor’s Affordable Housing Programme. The plans are still in the early stages but the site could eventually support around 3,000 homes, creating a new neighbourhood in the wider Dagenham regeneration area.

In addition to new homes, Peabody plans to uphold Dagenham’s unique heritage within the surrounding area, by creating a new public park, greenways, while providing new opportunities for learning, leisure and work within the local area. PRP has been appointed as the site’s masterplanner. 

Working closely with the local community, Barking and Dagenham Council, BeFirst and City Hall, Peabody plans to transform the disused site into a vibrant, sustainable neighbourhood that compliments the wider regeneration in the borough and creates new connections for local people and businesses.

The site sits next to Dagenham Dock train station and a short walk from the future site of London’s largest film studio. Three of the City of London’s historic markets are also planning to relocate nearby to a site at the former Barking Reach Power Station. The area is a major growth and investment hub for East London and the Thames Estuary. 

The Dagenham project is part of Peabody’s strategic partnership with the Mayor of London which is on track to see Peabody start 7,000 new affordable homes for London by 2023, including as part of the comprehensive regeneration of Thamesmead and at the former Holloway Prison in Islington.

Subject to final confirmation of the sale, construction on the site at Dagenham will start in March 2023, with the aim of completing by March 2038.

The Mayor of London, Sadiq Khan said:

“Dagenham Docks is one of the most exciting areas of regeneration in London, with this former powerhouse of East End industry set to be comprehensively transformed over the next decade."

“I’m pleased to be continuing City Hall’s partnership with Peabody to build the genuinely affordable homes Londoners deserve. I’m confident that their expertise, alongside the vision and drive of Barking and Dagenham council will deliver a thriving new neighbourhood for east London, whilst paying tribute to the area’s unique heritage.”


Councillor Darren Rodwell, Leader of Barking and Dagenham Council said:

“The Ford Stamping Plant was and always will be a big part of our borough’s history. The now derelict site will be put to good use, making way for much needed homes for local people.”

“Accelerating housebuilding has always been a priority for us here in Barking and Dagenham, and this is another positive step forward, alongside the 3,000 new homes being built by the Council itself by 2024.”


Brendan Sarsfield, Peabody Chief Executive said:

“Like me, many people from the local community will have lived and breathed working at Ford Dagenham through their own experience or through family and friends. The place is a really important part of the industrial and social history of Britain. Together we have a fantastic opportunity to bring the empty site back into use as part of the exciting new Dagenham Docks neighbourhood. Starting with people, we can help bring the place to life, linking in with residents from the Becontree estate and elsewhere to make it a great Peabody neighbourhood for the future.”

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