We are happy to announce that Peabody has been shortlisted for 3 First Time Buyer Readers’ awards 2022. These prestigious awards honour the very best in the property industry and celebrate companies that excel in supporting first time home buyers through offering invaluable help and guidance to people taking their first steps towards purchasing a home.

The First Time Buyer awards are decided by public vote so please help us to win! The awards are on the 2nd of September 2022 and voting is open now. 


Peabody is nominated in three categories: 

Best First Time Buyer Apartment

This award is for an apartment suitable for a first time buyer, which is affordable and also offers excellent design flair, both inside and out. 

Arden is an ideal choice for first time buyers to make their first steps on to the ladder. Ideally located to take advantage of Lewisham, Greenwich and Deptford, the development sits within a tranquil landscaped setting, with plenty of outdoor space for residents to enjoy. Bordering travel Zone 2 and 3, Arden benefits from a convenient, well-connected location with excellent transport links to Canary Wharf and the City, making it an ideal place to call home. Residents benefit from a range of on-site amenities, including a concierge service, co-working hub, snug cinema room and a well-equipped fitness suite. The apartments are designed with first time buyers in mind. Sleek and modern kitchens are perfect for foodies, while sea-green tiled bathrooms give the sensation of an at-home spa experience. Energy-efficient LED fittings throughout help keep energy costs low, and hyperoptic internet connections are perfect for working from home or streaming the latest binge-worthy series.

Vote for Arden here Arden Shared Ownership

CGI of an apartment at Arden overlooking the courtyard.

Best Use of Online Tools

This award category celebrates the integration of technology within the housing market. This award looks at how a scheme or development has engaged with technology, making access of information easier for first time buyers. This includes the use of online viewing tools, video footage, as well as websites, digital marketing and digital brochures.

Peabody has always been at the forefront of innovation, proudly flying the flag for creative and forward-thinking solutions that support the homebuying journey for first time buyers. We’ve opted to reap the benefits that digitalisation offers and integrate it seamlessly into our customer experience. As a result, we’ve been able to fully utilise online tools to enhance and simplify our sales process, offering a meaningful and informative experience at the buyer’s fingertips. With over 100,000 visits to our development interactive apps, digital walk-throughs and online brochures in the last year, we’ve successfully reserved nearly half our homes off- plan, through digital viewings alone. We’ve given first time buyers the confidence to reserve homes without physically seeing them and can only see this improving through the continued use our digital interactive tools, like our interactive virtual tours used for The Scene

Vote for Peabody here Help to Buy at The Scene

An example of one of our virtual tours used to give users an interactive and immersive view of our homes.

Best Show Home

This award goes to the company with the best show home allowing the buyer to see the property to its maximum potential, giving them a realistic insight into their new home. 

Homebuyers’ priorities have vastly altered in recent years, and the requirement for more personal space in and out of the home is now one of the most sought-after features among house-hunters. Offering an ideal solution to first time buyers keen to stay in the capital, Apartment One at Lazenby Square, minutes from London Bridge station, offers the ultimate in luxury and style. Our interior design-led two bedroom show apartment showcases “must-haves” for the first time buyer including fibre optic broadband, a built-in SONOS sound system and a large winter garden to gain a sense of peace in “one of London’s best places to live” (The Times – Best Places to Live List 2015-2021). Beautifully conceived in partnership with leading interior design studio Suna, we created a space that can be easily replicated, creating a home a first time buyer would be proud of. We achieved an aspirational yet accessible look, to excite and inspire homeowners to create a space just as stylish, no matter how small the budget.

Vote for Lazenby Square here Shared Ownership at Lazenby Square

Lazenby Square offers an amazing central London location, available through Shared Ownership.

These prestigious awards are now in their 13th year, and their existence ensures that the best in the business are recognised and rewarded for their hard work. 

Voting for the First Time Buyer awards is done solely by the public. The awards are on the 2nd of September 2022 so please do take the time and vote for us!  

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