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News & media

Keep up with the latest Peabody news and find out about our future new developments. 

Upton Village wins Best Affordable Housing Scheme

The Housing Innovation Awards recognise housing providers who are constantly coming up with new ways of working and celebrates highly-regarded examples of inventive schemes and services.

Our Plaistow based development, Upton Village won Best Affordable Housing Scheme at the awards ceremony, in the Grand Connaught hotel. 

This development incorporates a variety of retained, historic Victorian buildings which were part of the former Plaistow Hospital, and which have been sensitively converted into apartments.

We are delighted to win this award and very proud of our Upton Village development.

 

 

 

First Time Buyer Readers' Awards 2017

Ftb Website Logo 350X250The First Time Buyer Awards recognises companies helping first time buyers get on to the property ladder.

The nominations   have been announced and Peabody are delighted to have been shortlisted for three awards.

Our nominations this year include Best Architectural Design for the unique brickwork art and design that formed the exterior of our St John's Way development.

Best First Time Buyer Apartment for our Carters yard development, which is a stunning collection of apartments that delivers on uncompromising style and practical living in Wandsworth. 

Carters Yard provides 1, 2 and 3 bedroom apartments which have been specifically designed with first-time buyers in mind and offer affordable routes to home ownership including Help to Buy London and Shared Ownership, these initiatives help first time buyers get on the property ladder.

Our stylish development Three Colts Lane, based in London's East End was nominated for Best Show Home. This modern collection of 1, 2 and 3 bedroom apartments have been expertly designed to provide the perfect fusion between its urban location and stylish living.

To be nominated for three awards at such a prestigious awards event, voted for by the public is a great honour and we are confident that we will go on to win them all.

Peabody wins Bronze at the WhatHouse? Awards 2016

Peabody was awarded Bronze in the Housing Association of the Year category at the WhatHouse? Awards 2016.

Hailed as one of the most coveted awards in the UK's new homes industry, and now in their 36th year, the WhatHouse? awards are the longest established new homes Awards in the housebuilding industry.

They celebrate the best new homes in Britain across various categories.

The housing association of the year award recognises organisations that present innovation in style, design and build, whilst providing solutions to assist buyers onto the home ownership ladder or into rented accomodation.

The awards judges commended our work to deliver over a 1,000 new homes in the last year, and our ambitious plans for the regeneration of Thamesmead. They also commented that we have ”added a necessary new vitality and modernised vision and dynamism to our traditional ways of working”.

Sarah Butler, Director of Sales and Marketing at Peabody said: 

“This award is testament to the hard work of our teams across Peabody, in delivering high-quality homes and a great service for our customers . We would like to congratulate all of the winners this year and look forward to delivering more homes across the capital in 2017.”

 

Walk to work - Live at Merchants Walk

Walking to work just might be a step in the right direction thanks to Peabody's zone 2 development Merchants Walk.

Following the success of Phase One, The New Collection at Merchants Walk was launched on 19th November 2016. The award winning development, comprises of studio, 1,2 and 3 bedroom apartments.

Designed by leading architects to a handpicked specificiation, the apartments benefit from an open-plan design with balconies, terraces and a landscaped outdoor area perfectly complementing the development.

Created to provide buyers with modern, spacious and energy efficient homes, they are also equipped with high quality Bosch appliances and fittings from Silestone quartz worktops, Hansgrohe and Porcelanosa ceramic tiles. 

Increased convenience goes well beyond the physical aspects of the building and its design, offering the option of secure private parking and underground cycle storage.

Situated in the quirky area of Bow and only 20 minutes walking distance of Canary Wharf, the highly anticipated second phase of Merchants Walk offers integrated work spaces within the green spaces at the heart of the development. 

Perfectly placed for city professionals, the location allows for a variety of ways to travel into the city with the DLR from nearby Devons Road station linking you to Canary Wharf in 7 minutes, Stratford in 6 minutes and Bank in 17 minutes. The revitalised waterway, Limehouse Cut also provides a scenic and relaxing way to cycle to Canary Wharf in 8 minutes.

Sarah Butler, Sales and Marketing Director at Peabody said: “Our mantra for this development is “Walk it, Work it, Live it” and the location of Merchants Walk reflects this lifestyle entirely. We always strive to meet the needs of our buyers, in this case it is those working in Canary Wharf or the heart of the city. Bow is a prime location with multiple transport links that suits the City lifestyle completely. After the success of Phase One, we are anticipating similar popularity in The New Collection.”

Set within the Olympic regeneration zone, with close proximity to Westfield Stratford City shopping centre, and the Queen Elizabeth Olympic Park, buyers can enjoy a lively urban lifestyle in the peaceful surroundings of Limehouse cut and Lea Valley.

Peabody wins Best Marketing Campaign at National Housing Awards

Peabody has been awarded Best Marketing Campaign 2016 at the National Housing Awards, for its Upton Village campaign.  The award recognises and celebrates excellence in marketing affordable housing products. 

About the campaign

Peabody’s integrated ‘Plaistow & Proud’ marketing campaign showcased a brand new development within an existing community whilst highlighting the positive aspects of Plaistow. 

The campaign combined traditional and digital channels with the aim of raising awareness of new Shared Ownership and rental homes at Upton Village in Plaistow, East London. The Upton Village brand identity was both aspirational and inclusive, reaffirming the area’s sense of history, community and pride.

Customers were able to learn more about the area through different forms of engaging media, including a bespoke micro site for Upton Village commissioned by Peabody. They could pre-register their interest through this site generating target breaking leads for Peabody. 

The judges commended the campaign on its successful understanding of the target market, customer needs and wants.

Sarah Butler, Director of Sales & Marketing said:
“We are thrilled to be recognised by these prestigious awards which highlight some fantastic achievements across the sector. Our market-led approach to the Plaistow & Proud campaign helped us to successfully engage with first-time buyers, resulting in all homes being sold before the building was complete.”

'Plaistow & Proud' is a unique and innovative marketing campaign, with a strong brand identity at its core, effectively communicating with its audience by giving them a taste of the 'Proper East End'. A campaign truly deserving of the Best Marketing Campaign 2016 award.

Peabody was shortlisted in seven categories at this year’s awards and was also highly commended in the ‘Best Large Development’ category for Pembury Circus in Hackney.

Interior designer finds Shared Ownership gem easy on the eye

A first time buyer has purchased the home of his dreams through a Shared Ownership scheme without compromising his high standards as an interior design consultant. Sam Lewis-Clinton and his partner Charlie Payne were house-hunting for six months before they found Peabody’s St John’s Way development in the heart of Battersea.
 
Having worked in the area for two years, Sam, 25, fell in love with the location but never dreamt he could afford a place of his own there. He was delighted to hear that St John’s Way was available through Shared Ownership and that, no matter the tenure, the design specification was to a high standard throughout the development.

As an interior design consultant, Peabody’s emphasis on quality was a huge incentive for Sam. He was drawn to St John’s Way’s Manhattan-style brickwork, large windows and high ceilings.

Sam recalls when he first saw the show home at the development:

“It was exactly what we were after, the size of the flat was extremely generous and, as an interior designer, my head was teeming with ideas of how we should decorate. That’s when I knew I wanted it to be my apartment.”

Sam comments on the Shared Ownership opportunity at St John’s Way and the buying process:

“Until then I hadn’t dared to house hunt in Battersea because I knew we’d never be able to afford it and that Shared Ownership would be our best bet.

“The specification of all the other Shared Ownership developments we saw were considerably lower than the private sale options.

The Shared Ownership apartments at St John’s Way are the only ones we found where the specification was high across all tenures, and this was really important for us because we didn’t want to compromise on quality.

“To buy a two bedroom flat in St John’s Way outright would have cost £685,000 and thanks to the Shared Ownership scheme we have
purchased a 25% share at just £171,250. We exchanged contracts within two and a half weeks.”

Located opposite Clapham Junction, one of Britain’s largest railway stations, St John’s Way’s location is a far cry from Sam’s usual commute from his family home in Romford. Now he can reach London Waterloo and Victoria rail stations in just seven minutes and central London is accessible in 15 minutes.

Sam adds: “We couldn’t believe our luck when we heard about the scheme.
The transport connections are so much more practical. Living at home has meant I could save up for a place of my own, but I never dreamt I’d be able to buy somewhere so central. It sounds dramatic – after commuting for so many years, a five minute journey into work feels life-changing.”

St John’s Way is a multi-phased development and part of Peabody’s St John’s Hill regeneration project to provide 528 new homes. The development includes a mix of one, two, three and four bedroom apartments and houses and offers high quality, spacious new homes in the thriving SW11 postcode. Wandsworth is one of the greenest boroughs in London and Wandsworth Common is just a short walk away from St John’s Way.

Also nearby is Northcote Road, known locally as “Nappy Valley” and filled with plenty of local amenities, including florists, grocers, newsagents and beauty salons.

Sam is extremely pleased with his new home and has become the envy of his friends. He continues: “For most of us in our early twenties, having a place of your own in central London is nearly impossible. With the alfresco dining scene, great nightlife and shopping it’s ideal for young buyers to live in.” 

All Shared Ownership properties at St John’s Way are now sold. Two bedroom apartments and three bedroom apartments remain with prices starting at £580,000.

To find out more about Peabody’s currently available Shared Ownership homes across London, please get in touch by telephone on 0203 151 4867 or visit www.peabodysales.co.uk.

National Housing Awards 2016

The shortlist has been announced for the National Housing Awards 2016 and Peabody are delighted to have been shortlisted for an incredible seven awards.

Peabody's nominations are for:

  • Best Large Development – Pembury Circus (joint entry with Fraser Brown MacKenna Architects)
  • Best Large Development – More West
  • Best Marketing Campaign – Upton Village
  • Best Scheme in Planning – Fish Island
  • Best Design – Brickwork Place
  • Best Customer Care – Peabody Sales and New Homes Teams
  • Best Digital Marketing – Peabody Sales Website

These prestigious awards celebrate excellence, creativity and progression in affordable housing and our nominations across such a broad range of categories demonstrates our continued dedication to improvement in the sector.

Peabody Sales wins at 2016 Property Marketing Awards

Peabody's sales website www.peabodysales.org.uk was the winner of 'Best Website' at the 2016 Property Marketing Awards. These awards celebrate the best, most effective, innovative and creative marketing campaigns around the UK property industry each year.

About the website

Launched in 2014, the Peabody sales website offers a range of Shared Ownership and Private Sale homes which are available to buy across London. Through its customer-focused approach, the site has successfully increased brand awareness and driven sales, with an average of 15,000 visitors per month. 

PMA-awards2

In 2015 Peabody generated 11,414 sales leads (both Shared Ownership and Private Sale), of which 36% came via the website.

Sarah Butler, Director of Sales & Marketing at Peabody said: "This is a fantastic achievement which recognises the effectiveness of our sales website in helping us to provide homes that appeal across the housing market. In 2015 we helped two Londoners onto the property ladder every day by delivering over 1,000 new homes to rent and buy. We have created an interactive customer experience for buyers using a range of devices, resulting in a seamless property search and buying process."

Sigal Dwyer, Head of Digital at Peabody said: "It's great to see our sales website recognised by the Property Marketing Awards. By placing customers at the heart of the sales journey and simplifying the process for our in-house teams, we have created a truly joined up digital experience."

As well as winning the top prize for our sales website, we were also finalists for Best In-House Marketing Team at the awards.

Buyer gets on the property ladder with a little advice from her neighbour

The cost of buying a home in the capital has risen 2.9% in the last year1. It’s no surprise many London home-buyers are worried that they will be priced out of the market or be forced to move further afield. One such buyer is Tripti Khettry, who believed getting onto the London property ladder was an impossible prospect until she bought her one bedroom flat at Peabody’s More West, through Shared Ownership.

After being served her notice at her rented property in Earls Court,  Tripti, a chef in her 40’s was determined to fulfil her dream of buying her own home, but was unsure of how to join the property ladder. Tripti started researching her options and discovered she was eligible to buy through Shared Ownership.

Tripti explains, “I knew I wanted to stay in this area as it’s always been my community which is so important to me. I initially looked for a new place in Earls Court but the rental prices had increased so much that it was totally unrealistic for me to buy there. Even a studio was around £400,000, something that I just couldn’t afford.”

Tripti continues, “I bumped into my next-door neighbour who was also in a similar predicament, having been served his notice already. He told me that he’d now bought a new Shared Ownership home nearby at a development called More West. He highly recommended the development and suggested that it would also be a great option for me to look further into. With that, I looked online and immediately got in touch with Peabody to check availability. Unfortunately, I was told that all homes had been reserved.Inspired by my mentor Daisaku Ikeda's guidance to never give up, I persevered and sure enough a week later, a flat came back on the market. I believe that without his encouragement, I would have given up at the first hurdle.”

In June 2015, Tripti bought a 25% share of her one bedroom apartment, putting down a £15,000 deposit. After moving in to her new home in September 2015, Tripti is now keen to increase her share next year, with the eventual goal of staircasing to 100% over the next few years.

Tripti explains the benefits of purchasing a home through Shared Ownership, “Buying through this scheme was a life saver for me and the only way that I was able to buy my own home in the location I wanted. Shared Ownership definitely gives people more of a chance to own their own property. I was able to put down what was comfortable for me financially and my outgoings are now really reasonable - unlike renting where I was paying such a high rent and the home wasn’t even mine.”

Peabody’s More West is a stunning new build development located opposite Latimer Road Underground Station, Tripti comments, “Living in a new build home is a much more viable option than being in an older building. Looking into the future, I have the security of knowing that I could manage on my own, there is less upkeep and maintenance to consider. It was by far the best decision for me to go for a new build; it’s such a weight off my mind that I don’t have to get things like a refrigerator etc. I love waking up in my new home, the architecture is amazing and different to anything else I’ve seen. The apartment is so spacious with gorgeous wooden floors and brings in lots of light which was essential for me.”

More Westcomprises a collection of one, two and three bedroom apartments, ideal for young families, first-time buyers and couples looking to get onto the property ladder. Designed by award winning architects Haworth Tompkins, all homes enjoy private balconies, contemporary high-gloss kitchens and fully tiled bathrooms, making them beautiful urban living spaces.

Whether you are travelling on foot, by bike, car, or on public transport, it’s easy to make the most of the great things West London has to offer. From homemade British pub-grub at Defector’s Weld to Caribbean-style beach shack vibes at Rum Kitchen, some of the best food and drink in town is just a stone’s throw away. Plus, with Portobello Market, Electric Cinema, Serpentine Galleries and Hyde Park all close by, this development is certainly one for the culture vultures. 

All Shared Ownership properties at More West are now all reserved. For additional Peabody Shared Ownership homes please get in touch by telephone on 020 7021 4842.

Couple escape renting rut with Help to Buy

After renting in London for over 10 years, Adam Richardson and Maya Wittleton were desperate to take that first step onto the property ladder and buy a place of their own. With the help of Peabody and the government’s Help To Buy scheme, in January this year the couple realised their dream and purchased a one bedroom apartment at Carters Yard, Wandsworth.

Before moving to Wandsworth, Adam (34) a Metadata Executive at BBC Worldwide and Maya (34), a Deputy Head Teacher previously lived in East London. Adam explains their decision: “Nightlife and culture were important to us when renting in our 20’s; this changed when we reached our 30’s as we wanted a slight change of pace. We finally saved our deposit and started to look into buying. Our rental home in Bethnal Green was near a large Peabody estate with red brick buildings from around the late Victorian turn of the century. A knowledgeable friend, who is an architect, pointed it out to us and gave some background knowledge about Mr Peabody and the company. This kept Peabody at the forefront of our minds when searching for a Help to Buy property.”

On the 5th January 2016, Adam and Maya received the keys to their new £460,000 one bedroom apartment, having put down a 5% deposit of £60,000 and receiving a further £23,000 equity loan from the government. Maya says: “Help to Buy enabled us to buy a property with a better specification. We already had a reasonable deposit but without Help to Buy on top, we probably would have got a much smaller flat on the outskirts of London.  Overall, Help to Buy allowed us to get a higher quality property, in a better location.”

Adam describes the main features that drew him and Maya to Carters Yard, “The location is great and there is a lot of promising redevelopment in the area”.

Adam and Maya’s apartment, along with many other homes at the development, is set around a private courtyard. In addition, with the couple’s one bedroom apartment located on the 6th floor, they benefit panoramic views over the City. All homes offer open plan living space, modern fitted kitchens and bathrooms, as well as a private terrace or balcony.

The development’s enviable SW18 postcode also offers a number of shops, restaurants and cafes, green open spaces and excellent transport links into central London. With both Adam and Maya having to commute to work in Chelsea and White City, transport routes were essential.

Adam comments, “East Putney underground is only a 10 minute walk away which serves the District Line, and Clapham Junction Station is only a few minutes away by bus. These transport links are vital for our daily commutes; door to door I can get to work in about 45 minutes and Maya gets to work via two buses in about half an hour. This was one of the main factors that influenced why we moved to Carters Yard from Bethnal Green as our travel time was so much longer going from East London to our offices in the West.”

Carters Yard is just moments from the Southside Shopping Centre, with Planet Organic, Waitrose, Topshop, Cineworld and a Virgin Active gym as well as restaurants and cafés to suit all tastes. The couple are just short walk to The Old York Road with its unique range of independent, artisan and high street brands. Westfield in Shepherd’s Bush and the attractions of the West End are also easily accessible.

Two bedroom apartments and three bedroom penthouses remain at Carters Yard with prices starting from £580,750. Please visit cartersyard-sw18.com or call 0207 354 7042 for further details.

Well connected in every way - St John's Way

Clapham Junction is well known for having the most trains pass through it within the United Kingdom, which means there are plenty of exciting places in which you can easily get to by train. So if you fancy a ‘staycation’ this summer, then start at Clapham Junction, as all of the below destinations are direct trains, which means no hassle of lugging heavy bags around train stations.

  1. London Victoria in 6 minutes – you’ll not even have a chance to find a seat!
  2. Waterloo in 7 minutes – fancy a trip to the BFI Imax Movie Theatre?
  3. Brighton in 53 minutes – for when you need a quick fix of fish and chips by the beach.
  4. Exeter in 3.30hrs – known as the gateway to Cornwall, so a perfect destination for further exploring the delights of the Cornish coasts.
  5. Dalston in 45 minutes – try your hand at crazy golf over at PLONK over in Dalston, or at its closer alternatives in Battersea or Brixton.
  6. Milton Keynes – well known for its Snozone, which has over 1,700 tonnes of fresh snow and a 170m long main ski slope.
  7. Chessington South in 27 minutes – for if you’re a bit of a regular theme park fanatic.
  8. Gatwick Airport in 25 minutes - taking you to over 200 destinations all over the world. Weekend trip to Barcelona anyone?
  9. Poole in 2hrs – Bournemouth is a perfect summer spot with over seven miles of golden sands.
  10. ??? What destination is at the top of your list?

For more information, please take a look at our St John's Way development.

Merchants Walk success at The Wharf Property Awards

Peabody are delighted to have won Residential Development of the Year at The Wharf Property Awards for Merchants Walk. It was also Highly Commended in the Affordable Housing Scheme category.

Merchants Walk is a development of new build homes, situated on the doorstep of Devons Road DLR station, in the thriving area of Bow, E3.

These modern apartments, designed by one of the UK’s leading architecture and interior design practices (CJCT), provide contemporary, spacious living and come with ample private and communal spaces, perfect for living in an exciting urban environment while also offering a retreat for modern life.

With markets, high streets, parks and waterways, the area is a fun and vibrant place to live and the proximity to Devons Road DLR station means the City, Canary Wharf and Central London are all minutes away.

The Wharf Property Awards celebrate the work of estate agents, developers, housing associations and those in associated trades working in the Canary Wharf area and its surrounding boroughs.

Andrew Peglau, Marketing Manager at Peabody said: “We are really excited. This is one of our best performing developments in the last year.”

“I think for us it’s important to serve the Canary Wharf area in terms of residential development so it’s a great achievement.”

“There’s a lot of discussion about Brexit and changes to Stamp Duty in the industry at the moment but what’s great is that east London, where Merchants Walk is located, is one of the more affordable areas of London at the moment so it gives buyers the opportunity to consider an area they might not have done previously to get on the property ladder.”

Following on from the success of the first phase, the second phase of Merchants Walk is launching this Autumn. Find out more about the development and register your interest here.

Catford dad finds solution to affordable London living in his home neighbourhood

Prospective buyers in London are desperate for high-quality, affordable homes to purchase in a desirable location that is convenient for work. Peabody’s Shared Ownership homes at Prospect Quarter in Catford provided just that for Matthew Francis who was looking to put down roots in this popular London area and seized the opportunity to become a home owner when he found his ideal one bedroom apartment through Shared Ownership. Having previously lived in Catford with his parents, Matthew wanted more independence and space for himself and his six year old daughter, Breanna.

Matthew immediately noticed Prospect Quarter when it went under construction, he comments, “On my way to work I came across Peabody’s Prospect Quarter opposite Catford train station, I was really intrigued but I never thought I would be able to afford an apartment there. After browsing online I found that there was a selection of properties at the development available to buy through Shared Ownership.”

He continues, “After viewing the show home, I made a reservation straightaway. From the get go I loved the location, mainly because my daughter goes to school down the road and Catford train station is adjacent. This was the deciding factor for me as I can get to Holborn for work in about half an hour and can be more readily available to pick up my daughter.”

He adds, “There is no way I would have been able to afford a property on the open market in Catford. Shared Ownership is an affordable initiative that has allowed young local people like myself to get on the London property ladder in a place that I feel is my home. I now have a financial plan and can gradually increase the share of my property with the help of Peabody’s dedicated residential sales team.”  

After discussing his options with the sales team, Matthew purchased 40% of his one bedroom apartment which required a deposit of around £14,000. He is already saving to staircase to 100% ownership and regularly recommends Shared Ownership and Peabody to friends. “The whole process is really straightforward, I had the appropriate support and guidance which really helped me organise a financial plan. I think it’s a fantastic initiative and I frequently recommend Shared Ownership to all my friends and family looking to buy their first home.”

In addition to the affordability, Matthew comments on the features that drew him to the development, “The apartment layout is very spacious, ideal for my daughter and I to have our own space. The branded appliances are an important element for a first time buyer like myself and can significantly save on costs. The development is conveniently located near to a leisure centre where my daughter and I regularly go swimming. There is also a neighbouring park with lots of green space that we can enjoy at the weekend.”

Peabody wins top prize at First Time Buyer Awards 2016

Peabody has won the Affordable Housing Provider of the Year award at the First Time Buyer Magazine Readers’ Awards 2016.

Now in its seventh year, the awards celebrate the successes of organisations that support homebuyers onto the housing ladder, and use industry experts, a panel of readers and an online public vote to determine the best housing projects in the UK.

The First Time Buyer Affordable Housing Provider of the year recognises the organisation that has shown innovation in the way they design, build and market their products as well as offering a variety of services which can help people onto the property ladder.

As well as winning the top prize, Peabody was highly commended in two other categories: Best Urban Regeneration for its work at Pembury Circus and Best Show Home for Chancery Building at Embassy Gardens.

Sarah Butler, Director of Sales and Marketing at Peabody said: “We are delighted that our hard work to help first time buyers onto the housing ladder has been recognised by both industry experts and the public. We have been providing high-quality homes and opportunities for Londoners for over 150 years. With an ambitious plan to build over 1,000 new homes a year, we continue to deliver affordable homes across a range of tenures, while also providing a variety of products and services to help people own their first home.

Lynda Clark, Editor of First Time Buyer Magazine comments: “The judges and readers could not fail to be impressed with the extra lengths that Peabody go to in order to help first timers onto the housing ladder. Not only do they support people into homeownership but they create thriving new communities of quality homes with strong support networks. Our congratulations go to everyone at the Peabody team who should feel very proud of this achievement.”

First Time Buyer Readers' Awards 2016

The First Time Buyer Awards is biggest its kind, recognising companies helping first time buyers get on to the property ladder.

The nominations have been announced and Peabody are over the moon to have been shortlisted for five awards, topping the list for most nominations of any housing provider competing for these important industry prizes.

Peabody has been nominated for Affordable Housing Provider of the Year, a title we are extremely proud of, alongside scheme specific entries including Best Show Home at the stunning Chancery Building, and Best Urban Regeneration Project for Pembury Circus, a scheme through which Peabody turned an estate in Hackney where people once felt unsafe, to a vibrant community where new and existing locals want to live. In addition to this, Upton Village, built on the former grounds of Plaistow Hospital, rounds up the shortlist with 2 nominations for Best First Time Buyer Family Home and Most Innovative Marketing Campaign. Many local residents, who now call these ideal family homes their own, were previously renting in the area and were thrilled when Peabody’s integrated marketing campaign showcased a brand new development within an existing community. The messaging embraced he positive aspects of the local area through the ‘Plaistow and Proud’ branding.

To be nominated for five awards is a brilliant place to start and we are confident that we can go all the way; these awards are voted for by the public, the people of London which Peabody strives to cater for.

 

St John's Way Marketing Suite Open

St John’s Way is a flagship regeneration of our Clapham Junction estate which is being transformed over the next 5 years. 2016 brings to close the first phase of the redevelopment, which has seen a number of new homes added to the development, as well as improvements to the existing buildings.

An important part of the development has been the addition of private sale homes which are crucial to Peabody’s vision of continuing to carry out its community investment, housing and youth work activities. All profits generated from the private sales are reinvested back into these activities.

Both prospective buyers and members of the public are able to visit the marketing suite and show home to get a better understanding of the development, the regeneration and the internal and external design of the properties themselves. The marketing suite is equipped with an interactive display screen, an interactive model, along with 3d floorplans and ipad tablets.

If you’d like to find out more, please click here to look at the development in more detail.

Former hospital transformed into first time buyer's dream home

Located in Plaistow, Upton Village was redeveloped from a former hospital site and gives first time buyers and young professionals a chance to get onto the property ladder in a thriving Zone 3 location. One such first time buyer intrigued by the development’s unique heritage was Alix Kelly, a 24 year old Team Co-ordinator who bought her one bedroom flat through Shared Ownership.

Alix started looking for her dream home in April 2015, but was faced with a few challenges on the way. Alix explains, “I initially approached three other Housing Associations however I was rejected from all of them as I wasn’t earning enough to be eligible. After feeling a little disillusioned and close to giving up, I came across Peabody’s Upton Village scheme in an advertisement at Plaistow tube station. After doing a bit of my own research, I mentioned Peabody to a few people who reassured me they had only heard good things. I went to see the show home in June 2015 with my best friend for moral support and as soon we walked in we both looked at each other and said - this is the one.”

Alix continues, “I felt instantly at home, it felt exactly like somewhere I would live. I saw the floor plans for the home I was interested in and had a quick look through the window to see inside; I registered my interest that day. A week later Peabody confirmed the sale.”

Alix moved into her new home in November 2015 and explains how without Shared Ownership, her dreams of getting onto the ladder would not have become a reality, “There was no way I would have been able to afford a home without buying through the Shared Ownership scheme. Being in my early 20s, buying outright on my own would have been impossible and I found I was being priced out of London, even in places I could commute from. The scheme was the most reasonable and realistic option for me to get onto the housing ladder with the money I had available, and this meant that I was able to purchase a 50% share of my home.” Alix is already saving up to staircase to 100% home ownership, “I am a very driven person and always want to keep moving forwards. Through this scheme and with Peabody’s dedicated Residential Sales Team’s support, this is the perfect opportunity to work my way towards that goal.”

Peabody’s Upton Village showcases the very best in sustainable new builds, alongside a variety of retained, historic buildings which were part of the former Plaistow Hospital.  These features drew Alix to the development, she explains, “I loved the fact Peabody used an old hospital and regenerated it into something new. At University I studied Sociology and did a lot of research around urban regeneration and was intrigued to find out that Peabody is turning old parts of London into exciting places for the new generation to live in. Living in a new build is very comforting as I know that I am covered by warranty, so if anything goes wrong, it’s dealt with quickly without me spending anything extra. The apartment also comes with an air filtration system keeping the house warm, which means that I don’t have to always have my heating on, resulting in a reduction in my bills which was a big thing for me.”

New Build Homes Interior Design: East vs West

The age old questions, East vs. West, trendy vs. traditional, edgy vs. classic, still play a crucial part in the biggest choice Londoners will make – where to put down roots and set up home. Historically the differences between the East and West stem from the location of industry and the position of the River Thames as a transport network for trade, people and goods. In 2015 however, you can still distinguish between the East and West’s defining characteristics with the East’s style coloured by the area’s industry, a mix of cultures and the docklands area and the West with its early influences from the aristocracy, royalty and easy access to green open space.

With new developments from either side of London, Peabody has taken interior design inspiration from this cultural, artistic, and economic split. Clare Morton of Studio Morton and Gabriella Ramacotti of Suna Interior Designs were both tasked with creating modern and sophisticated show homes for Peabody whilst drawing on local influences.

The West...

Carters Yard is located in the heart of Wandsworth and comprises a selection of penthouses as well as one, two and three bedroom apartments. Ramacotti’s design for the two bedroom show-home reflects, “…the old commercial buildings, such as the brewery, green park spaces and the river Wandle” she comments. “I wanted the apartment to have a cool, urban feel, to convey premium city living. I was inspired by the location; the borough is currently undergoing large scale regeneration, yet has still retained its special atmosphere.”

This design is sophisticated with a metropolitan feel based around the trend “urban luxe”. This comprises the perfect combination of industrial elements such as leather, concrete, metal as well as luxurious textures including soft velvets and wool. Gabriella adds, “I loved the urban/hip, yet rich/sophisticated feel to the apartment – London meets New York City living. Continuing to reflect the location, there is a reference to Carters Yard in one of the artworks above the sofa in the living room. My favourite accessory is the collectable model of the now redeveloped Battersea Power Station, an iconic landmark carved in cool white plaster - a perfect example of mantelpiece art.”

The East...

In contrast to designing for West London, the East’s quirky and eclectic flare inspired Merchants Walk, located between Canary Wharf and the Olympic Village in thriving Bow, E3. Clare Morton recently completed the show home for this scheme and explains, “The design is very East London and it’s almost a reflection of Upton Village. We took inspiration from the branding, creamy colours with blacks, whites and greys. This show home features more standout, quirky and daring pieces of designer furniture to reflect the industrial trend in this part of London. This has been created through token industrial pieces made out of metals as well as using wallpaper that looks like textured concrete. A big trend in East London is stripping back the inside of buildings to bring in exposed brick and concrete floors, which is something that is featured in the show home.”

Darbishire Place shortlisted for RIBA Stirling Prize 2015

We are delighted to announce that off the back of its RIBA London award for architectural excellence, Darbishire Place has now been shortlisted for the RIBA Stirling Prize 2015, in recognition of the building that has made the greatest contribution to British architecture in the past year.

Designed by Niall McLaughlin Architects, this modest block completes a Peabody estate that was originally built in the 1870s. It comprises 13 flats, each with their own outdoor terrace that offers both privacy and the perfect place for parents to keep an eye on their children in the playground below.

In keeping with our rich heritage and sense of responsibility towards our local communities the scheme was built to fit seamlessly with the surrounding blocks and provide affordable housing for residents in east London.

Stephen Howlett, Chief Executive of Peabody said: “We are incredibly proud that Darbishire Place has been shortlisted for this prestigious award. This scheme continues our tradition of designing and building unique, high-quality homes, in fantastic urban neighbourhoods for Londoners.”

Niall McLaughlin, Director of Niall McLaughlin Architects commented: "It was a pleasure to continue the tradition set by the original Darbishire Buildings. We were first appointed by Peabody in 2002 through the Fresh Ideas for Low Cost Housing Competition, and are proud to continue its emphasis on good value through design excellence."

National Housing Awards Nominations

The National Housing Awards nominations have just been announced and Peabody are over the moon that two of our projects have been shortlisted for these important industry prizes.

Best regeneration project

The Pembury Circus development of 268 new homes in Hackney is in the running for 'best regeneration project'. This mixed tenure scheme was designed, by Fraser Brown MacKenna Architects, to be a peaceful place to live around landscaped gardens, with the intention of taking residents away from busy Pembury Circus and improving the lives of those already living there.

We've placed a huge emphasis on community-building, and a children’s play area, commercial units and an on-site gym are just some of the features that have helped this development stand out from the crowd.

Best marketing campaign

Our other nomination in the NHA awards is for 'best marketing campaign', which encompasses both the successful launch of the Peabody sales website and the Stamp Duty campaign that we ran in January 2015.

Both have helped Londoners get onto the property ladder; by providing a place online to search for Peabody homes (which now includes a Shared Ownership section), and also by introducing a time-limited Stamp Duty Paid offer over the Christmas period.

These awards are organised by the National Housing Federation. The winners will be announced at a ceremony in London on 10 September.

Stamp Duty Paid London Skyline 550

Our reactions

Peabody Chief Executive Stephen Howlett commented:

"We are thrilled to be recognised by these prestigious awards, which highlight some fantastic achievements across the sector. As well as introducing outstanding private sale and Shared Ownership properties to a city that’s facing a shortage of good new homes, we are also working with our partners to provide new homes on our existing Pembury Estate, and deliver a comprehensive programme of support for the community."

Sarah Butler, Director of Sales & Marketing said:

"We are delighted to be short-listed for Best Marketing Campaign at the 2015 National Housing Awards. This nomination represents collaborative working across Peabody to deliver a dedicated sales website. Our integrated marketing campaign has enhanced the Peabody brand as a developer of new homes and supports our ambitious targets."

Andrew Peglau, Marketing Manager added:

"The campaign demonstrates a truly market-led approach. By first understanding our target market through market research, we were able to develop a product that met customers’ needs and wants. To be recognised for this within the sector is a true accomplishment."

Wandsworth Town Centre Regeneration

Things are changing around Wandsworth High Street.

Peabody’s Carters Yard development, which replaces an unattractive old office block with a modern 41-home development around a landscaped courtyard, is just part of the regeneration of one of London’s major centres - Wandsworth.

Steve Howlett, Peabody's Chief Executive said, "Peabody has been creating opportunities for Londoners for over 150 years and we’re proud to play our part in this major regeneration. Working with our partners, we’re delivering hundreds of high-quality new homes, great open spaces, jobs and business opportunities which will benefit the community for generations to come."

More to come (and already here...)

Other improvements planned in the £1bn town centre regeneration of Wandsworth include :

 - Switching back from a one way to a two way traffic system, which will relieve pressure on the High Street, helping the area flourish as it has in the town's Old York Road area.

- A new modern town centre library (which has already opened).

- The ongoing transformation of Southside Shopping Centre, which will welcome the opening of a new Debenhams store in autumn 2015.

- The development of lots of new private and Shared Ownership homes to attract an influx of brand new residents to an already buzzing area.

- Over 80,000sq ft of new high quality commercial office space.

- Investment in Wandsworth museum. 

Wandsworth Carters Yard Exterior Cgi

- An upgrade to Wandsworth Town railway station as well as the erection of a new entrance.

- New pedestrian routes and public spaces.

- The new Wandsworth Business Village which will incorporate a 10,000m2 business centre.

 

The immense amount of change coming to Wandsworth will act as a magnet to new business, investment and people. As Ravi Govindia, leader of Wandsworth Council says:

"As well as making the area an even better place to live, this transformation will also establish Wandsworth as an attractive base for shops and businesses and an increasingly appealing destination for visitors”.

Peabody's Wandsworth homes

View the 1, 2 & 3 bed homes Peabody are building in Wandsworth:

Carters Yard - in the heart of Wandsworth, right on the High Street.

St Johns Way - not quite Wandsworth town centre, but nearby in Battersea, near Clapham Junction.

Image at the top courtesy of TFL.

Peabody's East London developments win RIBA London awards

Peabody are delighted to have won two RIBA London awards for architectural excellence for our developments in East London.

Pitman Tozer, the team of architects chosen to design the development at Mint Street introduced elements such as striking green ceramic bricks on the exterior of the building, an intimate courtyard and a pedestrianised route around the building.

As it faces onto a busy railway line, an inventive solution was devised to minimise noise: railway-facing winter gardens. The combination of stylish and practical design has resulted in the scheme being described as "ingenious and handsome" by Ellis Woodman in a leading architecture magazine.

Darbishire Place in Whitechapel was built on a site flattened by bombing during the Second World War and the new development now houses 13 families. It features large balconies and lots of light and was designed by Niall McLaughlin Architects, helping to regenerate this particular part of Bethnal Green.

“Sustainability and design excellence are at the heart of Peabody’s development programme, and we are thrilled that both schemes have been recognised with these awards," said Stephen Howlett, our Chief Executive."

Both developments are now in the running for the RIBA national awards.

Launches Galore of Peabody's New Homes

Peabody's aim to provide 1,000 new homes by March 2015 is progressing nicely, and we're very excited to pass on news about our latest launches.

Launches Galore

The sales team at Peabody have been a busy bunch preparing for launches of private sales and Shared Ownership homes (there's news below on when Shared Ownership will feature on our website).

More WestInterior Marketing Suite More West 550 

Our characterful More West marketing suite opposite Latimer Road tube station is now open, as we sell our final phase of 1, 2 & 3 bedroom homes. Appointments to find out more, interact with our "table tablet" and have a peek at how the development is progressing can be made on our More West page.

Merchants Walk

Devons Road Cgi 3

Merchants Walk at Devons Road in East London is a well-connected development (only 5 minutes by DLR to Stratford and 7 minutes to Bank) and has just launched this week. Make an appointment to meet with our sales agents Savills by calling 020 7922 7280 or register your interest on our Merchants Walk page.

Coopers Road 

Shared Ownership at Coopers Road launched on 25 October. Located off the Old Kent Road, you can view the new show home by booking an appointment with our sales agents.

Coopers Road Show Home Bedroom 1Call 0207 922 7227 or email coopersroad@site-sales.co.uk.  Help to Buy is also available at Coopers Road, allowing you to own your own home with just a 5% deposit.

Shared Ownership

We're working towards featuring our latest Shared Ownership homes on our website, and will be launching a Shared Ownership section in the new year.  In the meantime, you can email the team at enquiries@peabodysales.co.uk to find out more about Shared Ownership.

 

Peabody teams up with Dolly

Every penny from the profits of the sale of Peabody homes is ploughed back into our social housing and community schemes, and one of our latest is a partnership with legendary country star Dolly Parton.

Dolly’s Imagination Library is a scheme that provides children with books. It began in 2001 in Tennessee and has since spread to other parts of the US, UK, Canada and Australia.

Peabody is becoming a part of it by supplying the Peabody residents in Hackney who sign up with a book every month for the next three years. In 2015-16 we’ll be extending this opportunity to Peabody residents in Islington and Westminster.

 

Dolly -parton (1)

 

Peabody's Chief Executive, Stephen Howlett says "Peabody is delighted to be working in partnership with Dolly Parton's Imagination Library to help our residents who might otherwise access the enjoyment and knowledge books can bring".

Read Peabody's interview with Dolly.

Peabody Architect Wins RIBA Stirling Award

The Peabody sales team are delighted that 100% of our Phase 1 homes at More West in Latimer Road, W10 are under offer and we're confident that the remaining apartments will be just as popular.

We're also delighted that the architects who designed these homes, Haworth Tompkins, have just won an important prize for architecture, the RIBA Stirling Prize.

0821 More West Cam02 03

The residents at More West will benefit from the thoughtful details that Haworth Tompkins have put into the design.

Architect Joanna Sutherland says, “The brick detailing is very special on this project. The type of brick and flush mortar joints give the building a great solidity and lifespan. In terms of ageing and appearance, due to the sheer size of the development, we needed to use sturdy materials and we’ve sourced the strongest bricks and mortar joints."

Progress at More West

Construction at the site is well underway, and the recently opened sales and marketing suite set in the archway vaults of Latimer Road tube station gives potential purchasers the opportunity to chat with Peabody’s sales agents and gain an understanding of the quality and high specification available at More West.

Sarah Butler, Sales and Marketing Director at Peabody, comments: “We are delighted to launch the new sales and marketing suite at More West. The development is one of our first in this area; has good transport links to the centre of London and will be fitted to a high level of specification.

0821 More West Living

On the doorstep of Notting Hill and within walking distance of Portobello Road market and Westfield shopping centre, More West is ideally placed to take advantage of this bustling area. Latimer Road tube station is across the road from the development, allowing residents to be in central London in less than 15 minutes, via the Hammersmith & City line.

The one, two and three bedroom private sale apartments enjoy private balconies or terraces, stylish contemporary high-gloss handleless kitchens with integrated Bosch appliances and engineered oak flooring, making them beautiful and practical urban living spaces.

Help to Buy

The Help to Buy scheme is available at More West, allowing potential buyers, who might otherwise be priced out of the market, a chance to own their own home in a great London location.

The Help to Buy scheme allows buyers to put down as little as 5% deposit and benefit from a 20% equity loan from the Government. For example…

For a property worth £415,000

Cash deposit = £20,750 (5%)

Equity loan = £83,000 (20%)

Your mortgage = £311,250 (75%)

Working alongside the Royal Borough of Kensington and Chelsea Council, the new apartments will form part of the greater Silchester regeneration plan, bringing landscaped gardens, a new retail space and improved community facilities to the area*.

 

New homes at Archway

Peabody have acquired the Archway Campus site from University College London (UCL) and Middlesex University, in a £150m deal to develop hundreds of new homes.

Plans are at an early stage and are just part of the regeneration already happening in Archway. Head of New Business Craig Horn said, "In addition to providing hundreds more much-needed homes we are looking at a range of community uses which will benefit the whole neighbourhood." 

Just across the road from Archway Park, the new mixed-tenure Peabody homes will be built between Highgate Hill and Archway Road, close to Archway Underground station.

Jeremy Stibbe, our Executive Director of Development and Sales, said:

“We are really excited about the potential for the Archway Campus site, which will complement and add to all of the great work going on in the area already. We have the experience, the expertise, and the understanding to deliver a high level of affordable homes whilst making the most of the key conservation and heritage assets in the area. We look forward to working with the council and the community as we develop our plans.”

Read more about the exciting development at Archway Campus

 

 

 

Big plans for Thamesmead

Peabody, in partnership with groups including Crossrail, will be investing hundreds of millions of pounds over the next 10-15 years in a new, 21st century “garden suburb” at Thamesmead, south-east London.

Backed by the Mayor of London Boris Johnson in his Homes for London housing policy, Peabody will be creating hundreds of much-needed new homes in an area ripe for regeneration.

Environment and transport links

Four large lakes, canals, fantastic green spaces  and a new Crossrail transport link at nearby Abbey Wood (coming in 2018) mean that this area has the potential to be an extremely attractive area for young professionals and families to settle in.

Peabody Group Chief Executive Stephen Howlett said: “A garden suburb in Thamesmead represents one of London’s major opportunity areas and will be one of the largest regeneration projects in the country.”

Helping to make London a better place to live

The profits from all of our new London housing developments, including those at Thamesmead, are ploughed straight back into our community and social housing programmes. Read about Peabody’s ambitious aims.

Aiming to build at least 1,000 new homes a year, our mission is as alive today as it was in 1862.

Housing awards

Peabody’s award-winning developments continue to impress the judges

Our Mint Street development, designed by architects Pitman Tozer for Peabody, has won two prestigious awards in recent weeks. First, in the New London Architecture (NLA) awards, Mint Street was overall winner in the ‘housing’ category, chosen from a shortlist of 140 schemes.

Claire Bennie, Peabody's Development Director, said: "We were pleased that the building attracted the NLA award because we feel that Mint Street achieves so many things at once, including great architecture, a clever response to a railway location and the imaginative re-use of a seemingly impossible site.

The Mint Street scheme, located beside a busy railway line in Bethnal Green, overcame potential noise problems with the inclusion of glazed winter gardens to separate the light-filled apartments from the rails.

Just one week later we were again toasting its success as a winner in the Housing Design Awards.

Colt Pedestrian Area 1110

 

The curved exterior of the building is unique, with the use of richly coloured green glazed bricks and Staffordshire blue engineering bricks above.  

"It shows the quality which can be achieved when there is an intense collaboration between a young architectural practice and an established contractor" said Bennie.

Mint Street has received coverage in the architectural, trade and national press including an article in the Architects Journal.