How Peabody Operate Today

The Peabody Group is responsible for over 104,000 homes and 220,000 customers across London and the Home Counties. We have 20,000 care and support customers. Our purpose is helping people flourish by providing great homes and services with flexible buying options such as shared ownership.

Peabody & Catalyst come together

Following a merger with Catalyst Housing in April 2022, The Peabody Group is responsible for over 104,000 homes and 220,000 residents across London and the Home Counties. Our ambitious house-building programme will deliver over 3,000 new homes a year.

We have 20,000 care and support customers. We aim to help people flourish by providing great homes and services, by making a positive difference to the communities we serve and by providing an inclusive and inspiring place to work. With significant development, place-making, and regeneration expertise, we provide top-quality affordable homes and invest in communities for the long term.

Discover Peabody New Homes Developments

Our Culture

Our culture is about the shared values, beliefs, and behaviours that determine how we do things, then the ways and systems of working that help to get those things done.

Our new values, principles and behaviours will put customers at the heart and provide the foundation for the culture of our new organisation:

We have taken an inclusive and collaborative approach to developing the following values, working together with colleagues, customers, and the Board:

- we do the right thing
- we celebrate diversity
- we are kind
- we pull together
- we love new ideas
- we keep our promises

Our strategic priorities

We are all about people

We are an organisation with people at the heart and equality, diversity and inclusion at the core of our culture. We ensure our customers feel heard through meaningful engagement, and our new Peabody Academy will enable colleagues and customers to develop and grow together.

We are focused on getting the basics right

We are focussed on getting the basics right, including providing an effective repairs service, investing more in our existing homes and providing simple and easy access to our services through a new locality model and new digital offer.

We are passionate about creating a sustainable Peabody

We are passionate about creating a sustainable Peabody, working with customers to co-design solutions to tackle climate change. We are committed to developing new social homes, investing in communities and care and support services and becoming a sector leader in placemaking.

Learn about our values

Buying with Peabody

Our homes are far more than just places to live. Our developments are designed to enhance our buyer surroundings and create strong communities that enhance your quality of life.

Great customer service - We'll try to make the home-buying process as straightforward as possible, with our experienced sales team ready to answer any queries. 

21st Century Homes - We are known for our innovation in design, as well as our architectural heritage and our homes are built to enhance their surroundings. They're made to appeal to a variety of customers – families, couples or single people. 

Peace of mind - All of our homes are covered with either a NHBC or LABC 10-year new build warranty. That means you can be sure your home was built to the highest of standards and that your are protected from structural defects for the first 10 years. Our homes also benefit from 2-year defects liability period as standard. 

Green values - We are committed to supporting sustainable living. We aim to build to a higher than minimum level when it comes to the Code for Sustainable Homes. Many of our new developments are awarded with Level 4 certificates, while the current minimum is Level 3.

Finance - It’s easy to buy a home with us, whatever your circumstances, and there are various buying options that are available including Shared Ownership, Help To Buy and Rent To Buy. 

After care - You'll receive a New Homes Guide on moving-in day and you'll be able to speak to members of our New Homes Team about any issues you may have post-purchase.

Discover ways to buy with Peabody

Our Vision

Our new values, principles and behaviours will put customers at the heart and provide the foundation for the culture of our new organisation.

Our Homes

We believe homes are far more than just places to live. Our developments are designed to enhance their surroundings and create strong communities that enhance your quality of life.

Our Awards

Peabody has been at the forefront of providing affordable housing in London for over 160 years and has received many awards and accolades for our stylish and innovative homes in and around London.