Welcome to Peabody

Peabody is an award winning property developer located in the heart of London, with a mission to create great places where people want to live.
Our ambitious house building programme aims to provide thousands of high quality new homes for private sale, Shared Ownership, Rent to Buy and social rent.

Home is more than just a place to live. Find your place with Peabody.


More than just a place to live

We aim to make a positive difference for thousands of first-time buyers and continue our ongoing commitment to our communities. We place great emphasis on amenities such as outdoor space, roof gardens, fitness areas and co-working facilities, because a home is more than just a place to live.

Homeowner Stories

Read a collection of home owner stories from Peabody and discover how we were able to support them onto the property ladder through Shared Ownership and London Help To Buy.

It's coming home competition

The Euros have started (at last!) and to celebrate this feast of football, we’re giving away a £200 Currys voucher to one of you, which can be used to enhance the football watching experience in your home this summer. Enter the competition today!

Help to Buy

Help to Buy is a Government backed scheme that assists buyers with an equity loan of up to 40% of the property purchase price when buying in London.

Shared Ownership

Shared Ownership is a part buy/part rent scheme, where you buy a share in the property and pay rent on the share you don’t own. Shared ownership houses are designed as a stepping stone for first time buyers looking to completely own their own home. Staircasing shared ownership is the process of buying more shares in your property before you can own it outright.

Rent to Buy

Rent to Buy allows you to rent a new home at a 20% discount, allowing you to save for a deposit and own your home through Shared Ownership after 2 years.

Private Sale

Peabody builds architecturally intelligent and beautifully designed homes with impressive specifications on the open market.


Buying through Shared Ownership with Peabody will make you a leaseholder. Read more about what it means to be a leaseholder.

About Us

Peabody has over 150 years of history, experience and expertise. With over 55,000 homes, we are one of the largest housing providers in London and the south-east.

Latest from the Peabody Blog

25 Jun 2021

Top 6 Budget Friendly Ways to update your Living room

The Living room is an essential room in the home, and most likely one of the spaces we inhabit the most. Read our budget friendly tips and tricks to freshen up, transform and give the living room a new lease of life.

22 Jun 2021

Rent to buy - What is it and how can it help you?

Are you interested in becoming a homeowner? There are several schemes which can help you on to the property ladder. However, if you have not saved a high enough deposit to be able to purchase your dream home, then as a first-time buyer don’t fret! The Rent to Buy scheme is a popular option. This post will look at reasons why Rent to Buy could be the option for you...

21 Jun 2021

Brothers purchase spacious and accessible home at Limebrook Walk with Shared Ownership

David and his twin brother Daniel had endeavoured to find a suitable accessible home for many years. Whilst rented properties gave them a place to live they were not always appropriate for their needs or making adaptations. Read more...


Our Recent Property Awards

Evening Standard awards First Time Buyer AwardsWhat house winner