Welcome to Peabody

Peabody is an award winning property developer located in the heart of London, with a mission to create great places where people want to live.
Our ambitious house building programme aims to provide thousands of high quality new homes for private sale, Shared Ownership, Rent to Buy and social rent.

Home is more than just a place to live. Find your place with Peabody.


5% Cashback

This January we are offering 5% cashback worth up to £10,000 when you reserve selected apartments in January. Simply register your interest in the development of your choice and arrange a viewing.

Homeowner Stories

Read a collection of home owner stories from Peabody and discover how we were able to support them onto the property ladder through Shared Ownership and London Help To Buy.

Peabody Interior Challenge

We challenged 3 super talented Interior Design influencer's to decorate 3 of our empty Peabody apartments. Using their creative flair, we're excited to see how the space was transformed and filled with energy and character.

Shared Ownership

Shared Ownership is a part buy/part rent scheme that makes it possible for first time buyers to purchase a property that otherwise would not have been affordable. It is a government-backed scheme launched in 2006 for people who are unable to afford to buy a home at full market value.

Help to Buy

Help to Buy is a Government backed scheme that assists buyers with an equity loan of up to 40% of the property purchase price when buying in London.

Rent to Buy

Rent to Buy allows you to rent a new home at a 20% discount, allowing you to save for a deposit and own your home through Shared Ownership after 2 years.

Private Sale

Peabody builds architecturally intelligent and beautifully designed homes with impressive specifications on the open market.

About Us

Peabody has over 150 years of history, experience and expertise. With over 55,000 homes, we are one of the largest housing providers in London and the south-east.


Buying through Shared Ownership with Peabody will make you a leaseholder. Read more about what it means to be a leaseholder.

Latest from the Peabody Blog

12 Jan 2022

A Solicitor's Guide to Joint Ownership of Property

We look at the legal implications of buying a property jointly with someone else.

29 Dec 2021

Find your perfect home: How to decide on where to buy.

There are a lot of factors to take into consideration when choosing a new home, ranging from affordability, to how many rooms you need to live comfortably, whether you are a single person or growing a family. So if you need help on how to find a new house, and what to look out for; we might just have the information you need.

21 Dec 2021

How to get that festive feel in your home on a budget

It’s beginning to look a lot like that time of year again where we start spending more time snuggled up indoors and spreading the holiday cheer with friends and family. Find out how you can achieve the festive feel in your home on a budget.

   Our Recent Property Awards

Winner Property Marketing AwardsEvening Standard awards First Time Buyer AwardsWhat house winner