Welcome to Peabody

Peabody is an award winning property developer located in the heart of London, with a mission to create great places where people want to live.
Our ambitious house building programme aims to provide thousands of high quality new homes for private sale, Shared Ownership, Rent to Buy and social rent.

Home is more than just a place to live. Find your place with Peabody.


More than just a place to live

We aim to make a positive difference for thousands of first-time buyers and continue our ongoing commitment to our communities. We place great emphasis on amenities such as outdoor space, roof gardens, fitness areas and co-working facilities, because a home is more than just a place to live.

Homeowner Stories

Read a collection of home owner stories from Peabody and discover how we were able to support them onto the property ladder through Shared Ownership and London Help To Buy.

Peabody Interior Challenge

We challenged 3 super talented Interior Design influencer's to decorate 3 of our empty Peabody apartments. Using their creative flair, we're excited to see how the space was transformed and filled with energy and character.

Help to Buy

Help to Buy is a Government backed scheme that assists buyers with an equity loan of up to 40% of the property purchase price when buying in London.

Shared Ownership

Shared Ownership is a part buy/part rent scheme, where you buy a share in the property and pay rent on the share you don’t own. Shared ownership houses are designed as a stepping stone for first time buyers looking to completely own their own home. Staircasing shared ownership is the process of buying more shares in your property before you can own it outright.

Rent to Buy

Rent to Buy allows you to rent a new home at a 20% discount, allowing you to save for a deposit and own your home through Shared Ownership after 2 years.

Private Sale

Peabody builds architecturally intelligent and beautifully designed homes with impressive specifications on the open market.


Buying through Shared Ownership with Peabody will make you a leaseholder. Read more about what it means to be a leaseholder.

About Us

Peabody has over 150 years of history, experience and expertise. With over 55,000 homes, we are one of the largest housing providers in London and the south-east.

Latest from the Peabody Blog

05 May 2021

Lewisham is looking up for first time buyers at Arden

London’s first-time buyers have long been associated as the trendsetters of up-and-coming locations to step on the property ladder – and two districts that seem to be hitting the sweet spot is Lewisham and Greenwich. For those seeking an exciting place to call home, here is why we think a new home at Arden at Parkside, SE10 is a strong contender.

27 Apr 2021

Are you ready to Buy a Home? The Financial & Emotional Checklist

Buying a home is one of the biggest decisions you will ever make, so you should be completely sure that you are ready before taking the plunge. To know when you are ready to buy a house, you must consider your financial situation, but also your emotional state.

22 Apr 2021

Shared Ownership gave first time buyer maximum benefits with minimum deposit

First-time buyers are using home buying schemes to get on the property ladder, with Shared Ownership currently the favoured option compared with Help to Buy. For first-time-buyer Leanda, opting to use the Shared Ownership scheme with Peabody presented her with a fantastic opportunity. Read more...


Our Recent Property Awards

Evening Standard awards First Time Buyer AwardsWhat house winner