Welcome to Peabody

Peabody is an award winning property developer located in the heart of London, with a mission to create great places where people want to live.
Our ambitious house building programme aims to provide thousands of high quality new homes for private sale, Shared Ownership, Rent to Buy and social rent.
London has been our home for over 150 years. Make it yours.

Discover what our homeowners have to say...

Size really does matter when buying her first home

Discover how Rani found her dream first home at Wharf Road in Islington. Finding a home with enough space in an ideal location isn't easy, but when Rani viewed Wharf Road, she knew this was the one.

Josephine turns friends into neighbours at Motion

Discover how Josephine used Shared Ownership to get onto the property ladder in an ideal location, without compromise. Through Peabody, Josephine bought her first home at Motion, E10.

Mary achieves her homeowner dreams through Shared Ownership

Mary set herself a goal to be financially disciplined and save for a deposit on her first home. Through Shared Ownership, she was able to afford her very own apartment at The Reach in Thamesmead, SE28.

Shared Ownership

Shared Ownership is a part buy/part rent scheme, designed as a stepping stone for first time buyers looking to get onto the property ladder.

Help to Buy

Help to Buy is a Government backed scheme that assists buyers with an equity loan of up to 40% of the property purchase price when buying in London.

Rent to Buy

Rent to Buy allows you to rent a new home at a 20% discount, allowing you to save for a deposit and own your home through Shared Ownership after 2 years.

Private Sale

Peabody builds architecturally intelligent and beautifully designed homes with impressive specifications on the open market.


Buying through Shared Ownership with Peabody will make you a leaseholder. Read more about what it means to be a leaseholder.

About Us

Peabody has over 150 years of history, experience and expertise. With over 55,000 homes, we are one of the largest housing providers in London and the south-east.

01 Mar 2021

How to avoid homebuyer stress

Whether you are a first-time buyer or moving houses, the stress of buying a house can sometimes feel overwhelming. Don’t worry, you are not alone and our tips can help relieve you of your house buying nerves. Read more...

18 Feb 2021

What makes me affordable for a new build home?

So, you’re looking to step foot on the property ladder and purchase your new home, but you have one pressing question: “How do I know I can afford to buy this?” Although buying a new home is a great idea and can save you money as opposed to simply renting, you don’t want to end up with monthly costs you can’t afford. This is where Peabody’s trusted panel of mortgage advisors can assist you.

08 Feb 2021

Homebuyers timeline: How long does it take to move into a new house?

The time it takes to buy a house, from house selling to moving in, can take anywhere from a couple of weeks to months. The good news is that, if you want to know how long it takes to buy a house, this guide will run you through an average home buyers timeline.

Our Recent Property Awards

Evening Standard awards First Time Buyer AwardsWhat house winner