Private Sale Homes by Peabody

Peabody are one of the largest housing associations in the UK with a selection of homes throughout London and the South East. There are many ways to buy a home with us and one of them is through Private Sale, where you buy a property that is available with Peabody, on the open market.

Peabody homes are built for communities and neighbourhoods across London. The majority of our new build properties are thoughtfully designed by architects, innovative and made to last. We aim to provide practical and attractive outdoor spaces which enhance our developments and help make homes that buyers will be proud of and want to live in for a long time.

When developing new build homes in London we keep our buyer in mind and work in close partnership with designers and builders, paying particular attention to detail and quality of materials, fit and finish of the home. We consider every aspect of a development to ensure that we create desirable and functional spaces for first time buyers, young professionals and families.

Our exceptional track record in sustainability is central to all of our homes we build, and we aim to build to a higher than minimum level when it comes to the Code for Sustainable Homes. Many of our new developments are awarded with Level 4 certificates, while the current minimum is
Level 3.

Why buy a New Build home?

For many first time buyers purchasing a new build home outright is a great option to get on the property ladder. The advantages of buying a new build are:

  • Lower repair and maintenance costs
  • Better safety and security
  • More choice of properties
  • More environmentally friendly

And here are a few reasons to buy a new build home with us:

  • Peabody is an award winning property developer
  • 2 year Warranty period offering greater peace of mind
  • High quality specification on all homes
  • 90% customer satisfaction rating
Buying a Private Sale home with Help To Buy London


If you're a first time buyer you can also get support to purchase your first new build home
with the Government backed Help to Buy scheme. 

Buyers in London can get assistance buying a home with an equity loan of up to 40% of the property purchase price. 

The Help to Buy equity loan limit was raised from 20% to 40% of the properties purchase value for homes in all London boroughs to reflect the higher property values seen across London.

Buyers who are eligible for Help to Buy will need to contribute as little as a 5% deposit on a newly built home and your Help to Buy mortgage will make up the rest after the 40% equity loan.

Currently Help to Buy in London offers equity loans to buyers looking to purchase a new build home with a purchase price up to £600,000. Borrowers benefit from not paying any interest on this loan for the first five years.

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What our customers say...

Watch Owain's home buying journey, he bought a home at The Gallery with Peabody and used Help To Buy London to help him buy his first home in Camberwell.

Discover more Homeowner Stories


Search private sale homes

We have a selection of private sale homes available throughout London, some of which you can purchase with Help to Buy. Take a look at our private sale homes and register your interest to be invited to view.