Our Story

George Peabody was born in Massachusetts in 1795. A banker with a social conscience, he put the money he earned through his financial and business endeavours to good use in the USA as well as the UK, establishing educational funds, charitable institutions and centres of learning that exist to this day.

George Peabody - Social pioneer

Not long before he retired, George Peabody decided he wanted to present a gift to the poor of London. Considering suggestions from the likes of social reformer Lord Shaftesbury, he settled on the idea of funding the construction of low-cost dwellings for the working poor.

In 1862, the Peabody Donation Fund (later known as the Peabody Trust) was formed. The first estate in Spitalfields was a pioneering development. It featured separate laundry rooms and play areas for children, as well as shared toilets which were monitored for diseases.

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The Peabody vision

To this day, Peabody's social vision is still at the forefront of everything we do. As well as having one of the largest social and economic regeneration programmes of any of the London housing associations, we're helping to fund our ambitious plans by building up to 1,000 beautiful homes every year.

We want as many people as possible to have:

A good home - A place that is safe, warm, clean, light, well-maintained and evokes personal pride.

A sense of purpose - This means regular endeavour – whether that is work, learning, caring for others, personal development or volunteering.

A strong feeling of belonging - That grows from active involvement in the neighbourhood. A spirit of togetherness and friendliness develops alongside that.

London has been our home for 150 years. Make it yours.

Peabody Founder - George Peabody

Peabody Founder - George Peabody

Find out more from Peabody:

Our Homes

When you buy one of our homes, you won’t just be buying into our past: our designs are very much alive and geared to the real 21st-century buyer. We build homes to the highest standards.

Our Awards

Peabody has been at the forefront of providing affordable housing in London for over 150 years. We have received many awards and accolades for our stylish and innovative homes in and around London.

Buying with Peabody

Peabody build homes that offer more than just a roof over your head. We offer things like access to public transport, green values and great customer service because we want to make great places to live.

Search homes from Peabody

At Peabody, there are a number of ways to buy a home with us. We help first time buyers get onto the property ladder through Shared Ownership and Help to Buy. We also sell properties on the open market for private purchasers and property investors.

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