About Peabody

Peabody was founded by the American philanthropist George Peabody over 160 years ago and our properties are a familiar part of the London skyline.

With over 104,000 homes, we are one of the largest housing providers in London and the south-east. We deliver services to 220,000 residents, 20,000 care and support customers, and the wider communities in which we work.

Visit Peabody.Org


About Peabody Sales

Our mission is to help people make the most of their lives.
We focus on those who need our help the most, working with people and communities to build resilience and promote well-being.

160 years after it was established, Peabody is one of the oldest and largest not-for-profit housing associations in the UK. Following a merger with Catalyst Housing in April 2022, The Peabody Group is responsible for over 104,000 homes and 220,000 residents across London and the Home Counties.

We have 20,000 care and support customers. Our purpose is helping people flourish. We do this by providing great homes and services, by making a positive difference to the communities we serve and by providing an inclusive and inspiring place to work. With significant development, placemaking and regeneration expertise, Peabody provides top-quality affordable homes and invests in communities for the long-term.

We create and invest in great places where people want to live. Our ambitious house building programme will deliver at least 3,300 homes every year. We plough the profits we generate from the sales of our unique new homes back into affordable housing to make London a city of opportunity for all. These sales also support the community services we provide.

Whether we are building new homes, managing existing properties or building thriving communities, we never lose sight of the fact that our customers are at the heart of everything we do.

Get in touch with us


An award winning developer

Peabody has been at the forefront of providing affordable housing in London for over 160 years.
We have received many awards and accolades for our stylish and innovative homes in and around London.

As an award-winning housing association we are immensely proud to have received recognition in areas such as housing design and architecture, marketing, digital innovation and community regeneration. Here are some of our proud achievements we have achieved recently;

  • Property Marketing Awards - Property Marketing Team of the Year
  • Property Marketing Awards - Best Use of Film (Highly Commended)
  • Property Marketing Awards - Best Use of PR including Social Media Campaigns (Highly Commended)
  • First Time Buyer Reader's Awards - Best First Time Buyer Apartment: Southmere (Highly Commended)
  • Evening Standard New Homes Awards - Best Shared Ownership Home: Stonelea Gardens
  • Evening Standard New Homes Awards - Best Family Home: Stonelea Gardens
  • Evening Standard New Homes Awards - Best Large Development: Fish Island Village
  • Evening Standard New Homes Awards - Best Regeneration Project: Fish Island Village (Highly Commended)
  • Evening Standard New Homes Awards - Overall Grand Prix Winner: Fish Island Village
  • First Time Buyer Reader's Awards - Best use of a Government Scheme: The Reach (Highly Commended)
  • First Time Buyer Reader's Awards - Best First Time Buyer Family Home: Stonelea Gardens
Search Available Homes by Peabody


The Peabody Story

George Peabody was born in Massachusetts in 1795. A banker with a social conscience, he put the money he earned through his financial and business endeavours to good use in the USA as well as the UK, establishing educational funds, charitable institutions and centres of learning that exist to this day.

Not long before he retired, George Peabody decided he wanted to present a gift to the poor of London. Considering suggestions from the likes of social reformer Lord Shaftesbury, he settled on the idea of funding the construction of low-cost dwellings for the working poor.

In 1862, the Peabody Donation Fund (later known as the Peabody Trust) was formed. The first estate in Spitalfields was a pioneering development. It featured separate laundry rooms and play areas for children, as well as shared toilets which were monitored for diseases.

To this day, Peabody's social vision is still at the forefront of everything we do. As well as having one of the largest social and economic regeneration programmes of any of the London housing associations, we're helping to fund our ambitious plans by building up to 1,000 beautiful homes every year.

View the Peabody Timeline


Buying with Peabody

We believe homes are far more than just places to live.
Our developments are designed to enhance their surroundings and create strong communities that enhance your quality of life.

Great customer service - We'll try to make the home-buying process as straightforward as possible, with our experienced sales team ready to answer any queries. 

21st Century Homes - We are known for our innovation in design, as well as our architectural heritage and our homes are built to enhance their surroundings. They're made to appeal to a variety of customers – families, couples or single people. 

Peace of mind - All of our homes are covered with either a NHBC or LABC 10-year new build warranty. That means you can be sure your home was built to the highest of standards and that your are protected from structural defects for the first 10 years. Our homes also benefit from 2-year defects liability period as standard

Green values - We are committed to supporting sustainable living. We aim to build to a higher than minimum level when it comes to the Code for Sustainable Homes. Many of our new developments are awarded with Level 4 certificates, while the current minimum is Level 3.

Finance - It’s easy to buy a home with us, whatever your circumstances, and there are various buying options that are available including Shared Ownership, Help To Buy and Rent To Buy. 

After care - You'll receive a New Homes Guide on moving-in day and you'll be able to speak to members of our New Homes Team about any issues you may have post-purchase.

Search Peabody Homes


Find out more from Peabody

Homeowner Stories

Read a collection of home owner stories from Peabody and discover how we were able to support them onto the property ladder through Shared Ownership and London Help To Buy.

Shared Ownership

Shared Ownership is a part buy/part rent scheme that makes it possible for first time buyers to purchase a property that otherwise would not have been affordable. It is a government-backed scheme launched in 2006 for people who are unable to afford to buy a home at full market value.

Help to Buy

Help to Buy is a Government backed scheme that assists buyers with an equity loan of up to 40% of the property purchase price when buying in London.