About Us

Peabody was founded by the American philanthropist George Peabody over 150 years ago and our properties are a familiar part of the London skyline.

With over 55,000 homes, we are one of the largest housing providers in London and the south-east. We deliver services to 111,000 residents, 8,000 care and support customers, and the wider communities in which we work.

We focus on those who need our help the most, working with people and communities to build resilience and promote wellbeing. We create and invest in great places where people want to live. Our ambitious housebuilding programme will deliver at least 2,500 homes every year.

We plough the profits we generate from the sales of our unique new homes back into affordable housing to make London a city of opportunity for all. These sales also support the community services we provide.

We want to carry on making robust, architecturally beautiful additions to London in the way we’ve always done. What they look like and how they sit in the city is very important to us.

Whether we are building new homes, managing existing properties or building thriving communities, we never lose sight of the fact that our customers are at the heart of everything we do.

Our Story

Social visionary George Peabody founded the Peabody Donation Fund in 1862. Peabody plough the profits from their new builds London into affordable accommodation programmes.

Our Homes

When you buy one of our homes, you won’t just be buying into our past: our designs are very much alive and geared to the real 21st-century buyer.

Buying with Peabody

Peabody Sales' new build homes London offer more than a roof over your head. We offer things like access to public transport, green values, great customer service.

Our Awards

Peabody has been at the forefront of providing affordable housing in London for over 150 years. We have received many awards and accolades for our stylish and innovative homes in and around London.