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We’ve been providing affordable housing to Londoners since 1862 and now have around 27,000 homes in the London area.

We’re also planning to build up to 1,000 new homes each year.

Peabody was founded by the American philanthropist George Peabody over 150 years ago and our properties are a familiar part of the London skyline.

We plough the profits we generate from the sales of our unique new homes back into affordable housing to make London a city of opportunity for all. These sales also support the community services we provide.

We want to carry on making robust, architecturally beautiful additions to London in the way we’ve always done. What they look like and how they sit in the city is very important to us.

But whether we are building new homes, managing existing properties or building thriving communities, we never lose sight of the fact that our customers are at the heart of everything we do. Read more about Peabody.

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Our story

George Peabody was born in Massachusetts in 1795. A banker with a social conscience, he put the money he earned through his financial and business endeavours to good use in the USA as well as the UK, establishing educational funds, charitable institutions and centres of learning that exist to this day.

A social pioneer

Not long before he retired, George Peabody decided he wanted to present a gift to the poor of London. Considering suggestions from the likes of social reformer Lord Shaftesbury, he settled on the idea of funding the construction of low-cost dwellings for the working poor.

In 1862, the Peabody Donation Fund (later known as the Peabody Trust) was formed.  The first estate in Spitalfields was a pioneering development. It featured separate laundry rooms and play areas for children, as well as shared toilets which were monitored for diseases.

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The Peabody vision

To this day, Peabody's social vision is still at the forefront of everything we do. As well as having one of the largest social and economic regeneration programmes of any of the London housing associations, we're helping to fund our ambitious plans by building up to 1,000 beautiful homes every year. 

We want as many people as possible to have:

  • A good home… a place that is safe, warm, clean, light, well-maintained and evokes personal pride.
  • A sense of purpose… this means regular endeavour – whether that is work, learning, caring for others, personal development or volunteering.
  • A strong feeling of belonging… that grows from active involvement in the neighbourhood. A spirit of togetherness and friendliness develops alongside that.

London has been our home for 150 years. Make it yours….

Our homes

Built with real people in mind

We’ve been building homes in London for a very long time.

When you buy one of our homes, you won’t just be buying into our past: our designs are very much alive and geared to the real 21st-century buyer.

Interiors and exteriors

They include details like:

- Beautiful kitchens and bathrooms that are practical and durable
- Integrated ovens, hobs and other kitchen appliances from quality brands
- Wooden block or composite stone worktops
- Contemporary, great quality sanitaryware and fixtures and fittings
- Heating systems that which are unobtrusiveness and easy to control
- Spacious, light-filled living areas
- Attractive and practical communal areas and landscaped outdoor spaces

Design Standards

Newly built homes in the UK are covered by a variety of quality controls, and we work to them as closely as we can in our London developments.

Lifetime Homes

Lifetime Homes is a set of criteria that deals with flexibility and adaptability.  From raising small children to coping with illness or dealing with reduced mobility in later life, Lifetime Homes make the ups and downs of daily living easier to manage.

Our developers and architects address as many of these criteria as possible when designing new homes.

Building for Life

Building for Life 12 is the industry standard for new homes and provides another set of criteria that address the design quality of new developments. It refers to the character and community of the area in which the homes are situated; streets, parking and pedestrianisation in the locality; and design and construction of the buildings themselves.

Our architects have all these criteria in mind when they draw up plans for our new schemes.

Code for Sustainable Homes

We aim to build to a higher than minimum level when it comes to the Code for Sustainable Homes. Many of our new developments are awarded with Level 4 certificates, while the current minimum is Level 3.

Sustainability

Saving money through sustainability

Building in a sustainable way is hugely important to Peabody and we try to mitigate the effects of climate change in everything we do. This benefits the environment as well as our home owners.

Our aim is to cut carbon emissions from our housing stock by 60% before 2025 and to do that we're increasing the number of green, open spaces around our homes and setting strict environmental standards for them.

Insulation, double-glazed windows, efficient heating systems and the use of solar panels on many of our developments also means that your heating bills will be reduced.

Find out more about our approach to sustainability.